CASE STUDY #4

I was hired, along with my dear colleague Michael Roche, to re-brand a landscape design company. It was tricky because they already had an international reputation as Projects Pacific. Although that name spoke to their clients, it was tough to pronounce and even tougher to set it apart from the competition. We launched the new brand with a double entendre-- some of Michael and my favorites--and called it, Insite. We now had a modern logo that would lean on the bottom of the letterehead as if it were literally "in site."