CASE STUDY #5

Fork and Spoon was our catering client at a time when I didn't work with caterers. I feared that trying to pitch caterers to the press would be difficult since they didn't have bricks and mortar to surround their story. Instead, I took the challenge and quickly identified the core competencies of their business: effortless entertaining. The company made the most creative, gorgeous, over-the-top parties look easy. I took the idea to the next level and after several direct mail programs and regular themed promotions of aimed at customers and the trade, I made Jennifer Spiegel a regular guest on View from the Bay. She taught millions of people how to throw simple themed parties with her high-style and resourceful techniques. Lastly, I branded her as "Last Minute Lucy" and hope to create videos for her one day.