The business of Public Relations has changed greatly since the 20 plus years I've been writing press releases. Yes we now rely on Twitter, Facebook and other forms of social media. Yes we rely on bloggers to communicate for us and hope that we go viral. Yes we write our own stories and hope the Huffington Post picks them up. Things have changed but one thing remains. If you've got BIG IDEAS no one can change the landscape and expect you not to be the star. We write the angle, we come up with the story, we hustle to get it out there.
A list of public relations tactics
that we turn to follows:
  • Uncovering Press Opportunities

  • Ad Hoc Press Releases

  • Developing Press Kits

  • Video Critique and Media Training

  • Ghost Writing

  • Serving as Spokesperson


San Francisco Magazine